I am the owner of OK 200. With over 15 years experience of building Websites and marketing them online, I have witnessed first-hand the dramatic evolution of Web development and Search Engine Marketing... and I still get a huge kick out of it!

Let’s say that a Website is a book and Google is a library. In a real world scenario, before a book gets added to a library’s collection, the library knows nothing about the book. If someone goes into the library and asks for it, the library will check it’s indexing system and likely say, “we

[Read More](/content/20160815/the-google-library/ "The Google Library"/index.html)

In a Google Webmaster Central hangout on September 11 2015, John Mueller (Google’s Senior Webmaster Trends Analyst) suggested that structured data and rich snippets could be used as a factor in Google’s ranking algorithm to help refine Google’s search results. Although Google does not currently use structured markup for the purposes of ranking Web pages, Mueller stated

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Wikipedia has taken a stand against 381 account owners who have been identified as “black hat” editors: effectively people who have been paid to promote specific pages on English Wikipedia. Wikipedia has often been prone to this type of exploitation. In the early days it was a place where people would create pages about, and

[Read More](/content/20150902/wikipedia-black-hat/ "Wikipedia & Black Hat"/index.html)